#PRINT AND MAIL POSTCARDS ONLINE HOW TO#
#PRINT AND MAIL POSTCARDS ONLINE PLUS#

You can achieve the look you want by changing the font or handwriting style. It should read like a friend talking to you. You can even talk to the mailing company about the design to get expert advice. Direct mail marketing can be kept in the home for 17 days on average, so it is important to personalise the piece.ĭirect mail postcards should be designed with the reader in your mind. The prospect has only a few seconds to read the rest of the direct mail.

However, your prospect will likely not pay a second thought to them. Avoid the Ad Trapĭirect mail postcards can often look like ads. We have all the tips and tricks you need to make your direct mail marketing postcard campaign a success. You need a strategy to make sure they reach their doorstep.

#PRINT AND MAIL POSTCARDS ONLINE HOW TO#

How to Make a Direct Mail Postcard That Worksĭirect mail postcards are opened by 69% of consumers. The UK spent a staggering £1.8billion on direct mail marketing over the last 12 months, and more than half of direct mail recipients opened it. These postcards can be highly personalised and grab attention, even in all the online ads and emails that bombard us every day.ĭirect mail is so efficient that 56% more postcards are opened by direct mail recipients. They are able to reach high numbers of consumers, and direct mail postcards have become very popular and highly successful. Many offer discounts such as 10% off and provide unique codes to the customer, which can be traced back to profile customers in a very in-depth way. Lastly, we finish with one of the most commonly used postcard marketing techniques, which is discount codes. You can send as little as 500, or if you have the budget, go for a heavyweight campaign and send it to 50,000. There are no specific rules as to what you can or can not do with sending postcards to your customers. They can create a unique QR code, and the customer could scan it with their smartphone camera and take it to their basket with that product. Let’s say that they leave a Dyson hoover on Dyson could send a personalised postcard to that customer that includes a picture of the actual hoover that they left in the basket. Sometimes e-commerce companies use direct mail postcard marketing when a customer leaves a product in their basket. This is done by printing the postcard through digital printing so that each postcard can be different from the next printout. You can instantly grab the recipient’s attention with your postcards and create a long-lasting impression.ħ8% of postcard marketing recipients keep the postcard for longer than eight months in their home or business if they require your company’s services.Īnother great benefit of using postcards for direct mail is that you can personalise the recipient’s address and all of it, even the front. They can be printed on a range of paper stocks and feature some of the latest printing technology, such as spot UV printing, soft-touch (velvet) lamination, matt lamination, and many more finishes.ĭirect mail postcards are usually sent without an envelope to stand out when they land at the recipient’s address.īy making them stand out, they can immediately impact the recipient. There is a wide range of benefits of sending printed postcards that are personalised. Direct mail postcard benefits for your business If you would like a quote on direct mail postcards, please click here, and we will provide you with the lowest prices with the highest quality from the UK’s leading mailing house. They can be used for new customer acquisition, re-marketing, sending to an existing client base, and offering discounts and rewards for friends and family.

#PRINT AND MAIL POSTCARDS ONLINE PLUS#

Whether you are looking to send 500 or 500,000 plus postcards, we can help. We can print and mail any direct mail postcard in the UK and worldwide. Using a direct mail company such as ourselves, we can provide an end-to-end service of delivering data, printing, personalisation, and postage. It provides a higher success rate than social media marketing and other online marketing due to the high levels of personalisation that can be utilised. There are many ways to market to potential customers however, direct mail postcards are proven to be one of the best forms of marketing. Postcard marketing has been utilised for many years in all sectors, such as the motor industry, retail, marketing agencies, and local small businesses. Get a quote to send direct mail postcards – Click here > Sending direct mail postcards can provide a great return on investment for companies looking for cost-effective direct marketing campaigns.

Print and mail postcards online